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Someone spent over $4,000 on this Gucci bag in Roblox

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(Image credit: Roblox Studio)
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When I think of Roblox' knock-off Mega Blox characters, I don't think 'fashion'. And yet, at least one player thought so much of their Roblox look that they spent a whopping $4,115 on a limited-run Gucci handbag to bring into their favourite obby.

As noted by The Fashion Law, the fashion brand ran its own "Gucci Garden Experience" event in the online platform last month. Ostensibly a big advertising campaign, the room nevertheless let players try (and potentially buy) some high-fashion accessories for their blocky avatars.

One of these, the Queen Bee Dionysus bag, was initially sold for a mere 475 Robux (around $5). But due to only being available for an hour a day on two days, the price hiking began immediately. The highest successful listing sold the bag for $4,115, though some reportedly attempted to shill it for over $10,000.

A handbag on sale in Roblox for roughly $10,000

(Image credit: Roblox, via The Fashion Law)

It's worth noting that the real-life version of the Dionysus originally sold for a "mere" $3,400. 

Of course, astronomic prices for in-game cosmetics is nothing new. Counter-Strike: Global Offensive is practically the poster-child for this, with marketplaces full of thousand-dollar knives and weapon skins (with a healthy dose of money-laundering on the side).

Roblox recently repositioned itself as a platform for "experiences", not games, following legal strangeness surrounding the Epic vs Apple trial. That said, Roblox has always found places for scenes outside of games, sporting a fashion scene long before Gucci got involved. That said, I do hope someone out there brings their extremely expensive accessories to the top of Terry Cavanagh's giant man.

Natalie Clayton

20 years ago, Nat played Jet Set Radio Future for the first time—and she's not stopped thinking about games since. Joining PC Gamer in 2020, she comes from three years of freelance reporting at Rock Paper Shotgun, Waypoint, VG247 and more. Embedded in the European indie scene and having herself developed critically acclaimed small games like Can Androids Pray, Nat is always looking for a new curiosity to scream about—whether it's the next best indie darling, or simply someone modding a Scotmid into Black Mesa. She's also played for a competitive Splatoon team, and unofficially appears in Apex Legends under the pseudonym Horizon.